UPFRONT, in partnership with our esteemed sister company Turquoise, is proud to share the remarkable success story of Infinix’s Nationwide Out-of-Home (OOH) Advertising Campaign in Lebanon. This collaborative effort highlights UPFRONT’s leading role in executing a massive OOH campaign that propelled Infinix’s Note Series to unprecedented visibility across the Lebanese market.

Background:

With the festive season on the horizon, Infinix aimed to bolster its nationwide presence. Leveraging UPFRONT’s comprehensive OOH expertise and Turquoise’s strategic media planning capabilities, we embarked on a campaign that not only spanned but also dominated Lebanon’s advertising landscape.

The Campaign:

Our strategy involved the deployment of large-format advertising panels in strategic locations across all nine governorates of Lebanon: Beirut, Akkar, North Governorate, Mount Lebanon, South Lebanon, Nabatieh, Bekaa, Baalbak-Hermel, and Keserwan. These placements were meticulously chosen to ensure maximum consumer engagement and brand exposure.

Execution:

UPFRONT’s execution prowess was evident in our ability to pinpoint high-traffic areas within each governorate, guaranteeing the ads not only garnered attention but also facilitated repeated exposure. This strategic placement was instrumental in enhancing brand recall, thanks to the visually striking displays of Infinix’s Note Series smartphones.

Impact:

The campaign yielded significant results, marking a substantial increase in Infinix’s brand recall and a notable surge in sales of the Note smartphones during the festive period. This achievement underscores the effectiveness of our integrated approach and the power of strategic OOH advertising in elevating brand visibility.

Conclusion:

This case study serves as a testament to the synergy between UPFRONT and Turquoise, demonstrating our collective ability to boost a brand’s market position through innovative and comprehensive advertising strategies. We take pride in the success of the Infinix OOH campaign and eagerly anticipate future projects that promise to deliver impactful results and foster enduring brand growth.